Burning with pride, passion and adrenaline, our infamous Jaguars make their way into the battle arena surrounded by thousands and thousands of avid, loyal fans—all screaming "DUUUUUUUUUUVVVAAAAAAL!!" We are the hardcore. The 12th man. Duval 'til we die. Welcome to Jagsonville. 

It's finally here! We are so excited to release the newest JAGS tee design by the one and only Varick Rosete! Get amped for the 2017/2018 season with the latest Flaming Skull tee or pick up one of our other designs (see below) available for limited release in all new colorways. Click on any of the tees to take you straight to the order form now! 

Now through August 13th pre-order a tee at a super discounted rate of only $20. (After that, the rate will go up to $30.)

• Printed on super-comfortable, boutique quality t-shirts

• Available in Unisex and Women's sizes

• Tees expected delivery date: September/October 2017

NOTE: THIS IS A PRE-ORDER SALE!! THIS IS A PRE-ORDER SALE!! Shirts will be available for free in store pick up or we will ship anywhere for an additional charge, choose your option at checkout. 

July Artwalk Recap


Thanks to everyone who made it out last week to July's Artwalk Downtown! It was definitely a hot one! Not only because the temps were pushing 100˚, but the cyphers out front were bringing the heat, as well, for Mal Jones' presents The Lyricist Live! show! And who could forget about the increased presence of the boys in blue? We could definitely feel the heat there, breaking up the B-boys and making sure our sound was in check. Yah, that was...interesting. But even with all of that, we all still had a great time! 


Thanks again, Mal, for creating a great show for Artwalk. We look forward to having you, the MCs, and the B-boys back out front soon again! HOLLA!

- V


rms Beauty: A Healthy Solution

Did you know you ingest hundreds of toxins through your skin every day? Most drugstore beauty and styling products are filled with chemicals, metals and other unsafe elements absorb quickly from your skin straight to your bloodstream, which can lead to serious health issues. That's why when we discovered the organic cosmetic line, rms Beauty, getting it for the shop was a no-brainer. Founder and make-up artist, Rose-Marie Swift created a stripped down makeup for healthy beauty and seven years later, the line is stocked at all the best shops around the world, including right here at Wolf & Cub. rms Beauty uses a cold-pressed system combined with undiluted essential oils, all natural pigments, to ensure that the make up doesn't just give you an outer glow (although it does that FABULOUSLY as well) but it also gives your skin a mini spa treatment every time you use it. Come by and try out some colors for yourself. Plus, receive a complimentary deluxe sample of the signature "un" powder with any rms purchase (while supplies last)! 


Strong Passion

We're already hard at work prepping Wolf & Cub to bring you a superior shopping experience in Downtown JAX. You know what would make that even cooler? More cash flow to invest in more inventory. More inventory means more options. It's a win/win! Think about becoming a Fearless Connector today and not only will you get a tote that will give you exclusive access to secret sales and 10% off your purchases at W&C for a whole year but you'll score a limited edition t-shirt, a $10 shopping pass. For those of you that want to pay it forward, consider joining forces with us as a Courageous Pathfinder. You'll be rewarded with shopping passes worth more than what you spend. When you invest $25 you get a $40 shopping pass... and bonus dollars just go up from there. The more you invest, the more you get back!

As an added bonus, ALL of our supporters are invited to a private early backers pre-party the day of our Grand Opening Celebration. 

Become a Fearless Connector

Be a Fearless Connector of Wolf & Cub and become an early supporter of the shop! Not only will you get first access to sales and events (through exclusive pre-sale invites), you will also get a limited run Wolf & Cub shopper tote. Then, whenever you shop—for the entire year—bring in your tote to receive 10% off whatever you can fit in it! If that’s not enough - you’ll also get a $10 gift certificate to use when the shop opens, a W&C Fearless Connector tee, a W&C button and sticker pack and pre party access to our grand opening celebration!

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The crew over at TigerLily Media put together this incredible video that really sums up why we do what we do at Wolf & Cub. It's about the experience. It's the provenance behind a piece of clothing. What's it's story? Who wore it? Why did it make that person feel good? How did it end up where it is today and where will it travel in the future? Everything has a story.