Beautifully lived. Mindfully curated.

 

Wolf & Cub was founded over a decade ago by Emily Moody and Varick Rosete with a simple belief: beautiful spaces and thoughtful experiences bring people together.

What began as a small independent shop has grown into a lifestyle brand rooted in creativity, community, and a love for Jacksonville. Today, from our new home at 218 W. Church Street in Downtown Jacksonville, we continue to curate apparel, gifts, home goods, vintage finds, plants, and locally inspired treasures that spark discovery and connection.

Our mission is to foster connection, celebrate craftsmanship, and champion the creative spirit of our city. Guided by sustainability and storytelling, we invite you to discover objects that elevate the everyday and reflect a deeper sense of place and purpose.

More than a store, Wolf & Cub is a place to gather, explore, and belong.

 

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We’re kicking off the holiday season today and tomorrow with our annual Small Business BINGO! Spin the wheel. Get a letter. Win a prize. Join us today and tomorrow from 10a to 5p. We can’t wait to see you!
LITTLE ALLEY SHOWS ARE BACK! Tickets available on littlealleyshows.com. We are excited to kick off the 2024 Little Alley Season with @placemakingjax featuring @sun.lowly. You’ll be captivated by her music for sure. The weather is gorgeous so ma
Can we get to the playoffs on a wing and a prayer? Maybe this tee will be the lucky charm. BRAND NEW DESIGN by @vasinvulture is available in store today or order online! Open today 11a-4p.
Today is a big ol’ birthday for the mastermind behind all our amazing designs. Varick AKA @vasinvulture works so hard to make stunning and thoughtfully designed work for his clients through @wearetigerlily and his freelance work. He’s men
It’s a gameday weekend and we’ve got all the Duuuval lewks. Open Friday till 4p and Saturday from 11-4p. Come scoop all the goods.
We’re stocked up for the first game of the season. Open today till 4p. Plus we are opening for 1 hour tomorrow (Sunday, 9/8) from 11a to 12p so you can be GAMEDAY READY! Or shop online 24/7. Let’s do this!
904 Day is a family affair! We are excited to celebrate 904Day in DUUUVAL by offering a one day discount in-store and online - $9.04 off any purchase of $50 or more! All you need to do is visit our website (or come@on in IRL), shop for your favorite
Kicking off September with a huge shop restock AND Artwalk/904 Day on Wednesday. No bad vibes here!
It’s a beautiful Labor Dat weekend! Come check out our BUY 1 GET 2 FREE sale rack and tons of new Jags gear stocked up for you! Open till 4p today and Sunday from 12-3p. We will be closed on Labor Day.