A LITTLE shop with a big love for JACKSONVILLE.

Wolf & Cub was founded in 2015 by Emily Moody and Varick Rosete with a love for good design, interesting things and the belief that the places we choose to spend our time matter.

More than a decade later, Wolf & Cub has evolved, moved, changed and grown right alongside the city we call home.

Today, you’ll find us at 218 W. Church Street in the heart of Downtown Jacksonville, where we’ve created a shop that feels distinctly Wolf & Cub. We aim to be thoughtful but never too precious, creative, welcoming and always a little unexpected.

Inside, you’ll find locally designed apparel, vintage treasures, jewelry, plants, home goods, gifts, one of a kind Jags gear and an ever-changing collection of things we love, made by people and brands we believe in.

But Wolf & Cub has never really been just about the stuff.

It’s about discovery. Knowing who made something. Supporting independent makers. Loving where you live. Meeting someone new. Finding the thing you didn’t know you were looking for. And creating the kind of place you actually want to spend time in.

Come shop. Come hang. Come make something.

There’s always something new to discover.