Jacksonville has always done things big—and this tee pays tribute to one of the most infamous moments in Duval history. Featuring former Jacksonville mayor Hans Tanzler unveiling the “Bold New City of the South” sign, this design captures the city’s ambitious energy from the 1960s era of consolidation.

Reimagined with a playful illustration style, the Bold New City Tee is equal parts local history lesson and fashion statement. It’s a nod to Jacksonville’s roots, its bold character, and the spirit of the 904.

• triblend tee

• Locally designed by Varick Rosete + printed in Jacksonville, FL

• Illustrated design inspired by Jax history

• Produced to order – please allow up to 14 business days to ship

• Limited edition 904 Day drop

• full color DTG design

• Limited edition drop

PRODUCTION INFO:
All of our Wolf & Cub tees are made to order which means we don’t mass-produce, and that your shirt is printed just for you. Please allow up to 14 business days for production and shipping. We promise it’s worth the wait! XO.